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View All PostDomains as Business Assets: More Than Just Web Addresses If you've ever shrugged at domain names, you're not alone. Most folks assume they're just a string of letters that points to a website. Something you grab for a few bucks and hope no one else snags. But - and it’s a big but - domains aren’t just digital billboards. They’re business real estate. And in some cases? Prime beachfront property. Why Your Domain Matters More Than You Think Think of a domain like the front door to your busines
Yaroslav Prysiazhniuk Domain Strategy for Fast-Growing Companies If you're running a high-growth company, let me guess—you blinked and suddenly your MVP's outgrown its hoodie-and-sneakers phase. Now you're juggling funding rounds, hiring sprees, and maybe even reporters sniffing around your LinkedIn. Amid all that chaos, there’s one tiny detail people often overlook—your domain strategy. Sounds boring? Stick with me here. Because your company’s domain isn’t just a URL. It’s your digital name tag, your handshake, yo
Yaroslav Prysiazhniuk Let’s get real for a second - domain name costs can quietly eat away at an enterprise budget like termites in the walls. No big, flashy charges. Just a steady drip-drip-drip. And before you know it? You're staring at a line item worth thousands of dollars... for URLs nobody remembers creating. Sound familiar? Why Domain Overspend Happens (And What You Can Do About It) Managing an enterprise tech stack is chaotic enough without tossing dozens (or hundreds) of domains into the blender. Domains
Yaroslav Prysiazhniuk The Chaos and the Charm of Multi-Brand Strategy Running one brand is hard enough. Now imagine five. Or ten. Or fifty. Multi-brand companies walk a tightrope every single day. Balancing innovation, messaging, marketing spend, and customer loyalty - across multiple identities. Sounds like a logistics nightmare? It kind of is. But it’s also what makes it so fascinating. Think of it like a rock concert tour - every brand is a different act. Some are rockstars, others more indie. You’ve got to book
Yaroslav Prysiazhniuk Latest Articles
View All PostDomains as Business Assets: More Than Just Web Addresses If you've ever shrugged at domain names, you're not alone. Most folks assume they're just a string of letters that points to a website. Something you grab for a few bucks and hope no one else snags. But - and it’s a big but - domains aren’t just digital billboards. They’re business real estate. And in some cases? Prime beachfront property. Why Your Domain Matters More Than You Think Think of a domain like the front door to your busines
Yaroslav Prysiazhniuk Domain Strategy for Fast-Growing Companies If you're running a high-growth company, let me guess—you blinked and suddenly your MVP's outgrown its hoodie-and-sneakers phase. Now you're juggling funding rounds, hiring sprees, and maybe even reporters sniffing around your LinkedIn. Amid all that chaos, there’s one tiny detail people often overlook—your domain strategy. Sounds boring? Stick with me here. Because your company’s domain isn’t just a URL. It’s your digital name tag, your handshake, yo
Yaroslav Prysiazhniuk Let’s get real for a second - domain name costs can quietly eat away at an enterprise budget like termites in the walls. No big, flashy charges. Just a steady drip-drip-drip. And before you know it? You're staring at a line item worth thousands of dollars... for URLs nobody remembers creating. Sound familiar? Why Domain Overspend Happens (And What You Can Do About It) Managing an enterprise tech stack is chaotic enough without tossing dozens (or hundreds) of domains into the blender. Domains
Yaroslav Prysiazhniuk The Chaos and the Charm of Multi-Brand Strategy Running one brand is hard enough. Now imagine five. Or ten. Or fifty. Multi-brand companies walk a tightrope every single day. Balancing innovation, messaging, marketing spend, and customer loyalty - across multiple identities. Sounds like a logistics nightmare? It kind of is. But it’s also what makes it so fascinating. Think of it like a rock concert tour - every brand is a different act. Some are rockstars, others more indie. You’ve got to book
Yaroslav Prysiazhniuk