Bigger Than Just a Name Let’s cut to the chase - domain portfolios aren’t just about saving your brand name from some squatter in their basement. Big companies treat domain management like digital real estate. Because that’s what it is. Real estate. Your domain isn’t just where your website lives - it’s your storefront, billboard, identity, and footprint rolled into one. If you ask me, too many businesses sleep on this. They think buying their .com and maybe the .net is “good enough.” Spoiler:

Yaroslav Prysiazhniuk

19 Dec 2025

Enterprise Domain Strategy Explained Let’s be honest - domain strategy isn’t exactly the kind of topic that makes your heart race. But if you’re running an enterprise, this sleepy-sounding concept can make or break your entire digital presence. Sounds dramatic? Maybe. Still true? Absolutely. Why Domain Strategy Actually Matters Picture your domain strategy like the foundation of a skyscraper. You don’t see it, but without it, the whole structure’s toast. You can have gorgeous branding, top-t

Yaroslav Prysiazhniuk

18 Dec 2025

Why Domains Aren't Just URLs Anymore Let’s get something clear out of the gate: if your enterprise still treats domains like digital business cards or a mere necessity for email routing, you're doing it wrong. Really wrong. In today’s hyper-digital world, your domain strategy is your brand ecosystem’s backbone. Domains aren’t just online addresses. They’re command centers - security layers, marketing assets, the very thing that can make or break trust with users. Ask yourself this: Would you fe

Yaroslav Prysiazhniuk

18 Dec 2025