Let’s set the record straight - your domain name isn’t just an address. It’s your digital handshake. The first impression. A silent ambassador for your brand, showing up in every email, social share, billboard, business card, and browser tab. But with literally hundreds of domain extensions and millions of possible combinations out there... how do you pick the right one? And more importantly, how do you use it strategically to grow? Why Domain Strategy Actually Matters (No, Seriously) If anyo

Yaroslav Prysiazhniuk

25 Jan 2026

Let’s play a quick game. Imagine your website vanishes tomorrow. Just - poof - gone. Customers can’t find you. Emails bounce. Orders? Dead in the water. Now what? Sounds like a nightmare scenario, right? Yet, for many businesses, it’s not hard to stumble into that chaos. All it takes is a single missed domain renewal, a poorly protected login, or using seven different platforms without a central plan. That’s where business continuity planning (BCP) meets the humble (yet mighty) domain. The Ov

Yaroslav Prysiazhniuk

18 Jan 2026

If you've ever googled a business and landed on a clunky-looking domain, you've probably already felt the quiet power of SEO at work. Domains aren't just web real estate - they signal credibility, relevance, and even long-term ambitions. There’s a quirky, strategic layer to domains many folks overlook. Until they tank their search rankings and come scrambling back for answers, of course. What’s in a Domain, Anyway? Let’s keep it real. Your domain is often the first handshake between your bran

Yaroslav Prysiazhniuk

16 Jan 2026