Let’s get real for a second - domain name costs can quietly eat away at an enterprise budget like termites in the walls. No big, flashy charges. Just a steady drip-drip-drip. And before you know it? You're staring at a line item worth thousands of dollars... for URLs nobody remembers creating. Sound familiar? Why Domain Overspend Happens (And What You Can Do About It) Managing an enterprise tech stack is chaotic enough without tossing dozens (or hundreds) of domains into the blender. Domains

Yaroslav Prysiazhniuk

29 Dec 2025

The Chaos and the Charm of Multi-Brand Strategy Running one brand is hard enough. Now imagine five. Or ten. Or fifty. Multi-brand companies walk a tightrope every single day. Balancing innovation, messaging, marketing spend, and customer loyalty - across multiple identities. Sounds like a logistics nightmare? It kind of is. But it’s also what makes it so fascinating. Think of it like a rock concert tour - every brand is a different act. Some are rockstars, others more indie. You’ve got to book

Yaroslav Prysiazhniuk

28 Dec 2025

Domain Management for Global Brands Let’s be honest - managing domains as a global brand isn’t just a line item on some IT checklist. It’s a chess game. A balancing act. A wild, never-ending race to stay ahead of squatters, scammers, and slip-ups. Have you ever tried wrangling domain registrations across five continents, juggling TLDs that sound like alphabet soup, all while keeping your branding consistent? It's like herding cats. In a sandstorm. Blindfolded. Why Domain Management Matters M

Yaroslav Prysiazhniuk

27 Dec 2025